Spring '19 Sustainability Press Release

Flood Tide Co. Increases their Commitment to Sustainability with Recycled Fabrics & U.S.A. Grown Cotton for 2019 Products

For Immediate release
01/29/19

While already members of 1% For The Planet, Flood Tide Co. Apparel is now increasing their commitment to sustainability by switching performance blend t-shirts to Repreve recycled fabrics and all cotton t-shirts to U.S.A. grown cotton.

Beginning in March of 2019, all Flood Tide Co. Apparel performance blend shirts (60% Cotton / 40% Repreve) will be made out of recycled plastic water bottles by Repreve, which keeps single-use plastic bottles out of waterways, and protects the fisheries that their business depends on. Additionally, Flood Tide Co. is making the switch to U.S.A. grown cotton for 100% cotton t-shirts.  This means shirts that maintain a balance of comfort and sustainability. Paul Puckett, the artist and co-founder says, "We care deeply about our fisheries and I hate to see the increase in plastic pollution in our waters. We wanted to do our part to protect what we love, which is why we decided to do the best we can with the resources we have at our disposal.  I am very proud that we are now coming full circle by making our shirts from recycled plastic bottles and supporting American farmers with 100% U.S.A. grown cotton."

Flood Tide Co. Apparel started its sustainability journey a couple of years ago when they hired sustainability and marketing consulting firm, Emerger Strategies, to help them improve the environmental performance of their operations and products. Rick Crawford, President of Emerger Strategies, said, "I have been working with Flood Tide Co. to minimize waste from their operations and it’s wonderful to see them take the next step by making their products out of recycled fabrics in their products.  I love seeing Flood Tide Co. take its sustainability game to the next level."

We're excited and proud of what's to come, we hope you can join us in this endeavor. We'd love for you to take a moment and look at the Spring 2019 catalog and see what's cooking!